I help entrepreneurs increase the profits generated by their product and service offerings through strategic product development and marketing messaging.

If you're going to put all your energy into steaming ahead at 100mph, first make sure that you're going in the right direction.

What is clever product development?

Value creation

Product developers often fixate on creating the best product. Adding features. Adding value. Counterintuitively, this often results in hard to sell and/or unprofitable products. So... how to develop something that sells like hotcakes at a profitable price?

Value communication

People don't pay for value they don't expect to receive.

So... how do you communicate your products' or services' value so that people can't wait to throw their money at you?


The point of a good pricing strategy is to increase how much people are willing to pay for your products or services.

But... how do you build a strategy that makes people happy to pay more?

Market research

What do you need to get form market research to properly inform product development and marketing strategy development, so that you can dramatically decrease the chances of developing a product fail? And, how do you get it?

New Here?

Here are two places where you may want to start taking a look around:

Online courses

If you're looking for information intentionally structured to achieve a specific goal.

Blog archive

If you're looking for free resources organized by subject. Not as structured as courses, but still helpful to achieve more straightforward outcomes, I hope.

Latest on the blog

In this post we’re going to talk about tips for project scope creep management, so that you can put a stop to the sleep deprivation and poor profitability that will make you miserable if

Project scope creep: tips to handle project creep (or prevent it)

In this video we’re going to talk about effective meetings best practices, so that every single meeting you hold is useful, productive, and people actually do what they commit to during the meeting.So. Let’s

Effective meetings best practices: 8 tips for successful business meetings

Today we’re going to go over what is a SWOT analysis, how to use a swot analysis to formulate strategies using the TOWS matrix, how to use a swot analysis in strategic planning, and

SWOT vs. TOWS matrix in strategic management and planning

About me

Hi! I'm Andrea, and I specialize in incorporating business strategy and strategic marketing into product development.

To help entrepreneurs developing the products that target customers want to buy at a profitable price, I use the knowledge I got from my formal business education, as well as from extensive reading, and the experience gained through my work in business planning and analysis at large multinationals, in strategic marketing consulting, and in running my own small business. 

Free resources

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