I help entrepreneurs increase the profits generated by their product and service offerings through strategic product development and marketing messaging.
If you're going to put all your energy into steaming ahead at 100mph, first make sure that you're going in the right direction.
What is clever product development?
Product developers often fixate on creating the best product. Adding features. Adding value. Counterintuitively, this often results in hard to sell and/or unprofitable products. So... how to develop something that sells like hotcakes at a profitable price?
People don't pay for value they don't expect to receive.
So... how do you communicate your products' or services' value so that people can't wait to throw their money at you?
The point of a good pricing strategy is to increase how much people are willing to pay for your products or services.
But... how do you build a strategy that makes people happy to pay more?
What do you need to get form market research to properly inform product development and marketing strategy development, so that you can dramatically decrease the chances of developing a product fail? And, how do you get it?
Here are two places where you may want to start taking a look around:
If you're looking for information intentionally structured to achieve a specific goal.
If you're looking for free resources organized by subject. Not as structured as courses, but still helpful to achieve more straightforward outcomes, I hope.
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