In this post we’re going to talk about tips for project scope creep management, so that you can put a stop to the sleep deprivation and poor profitability that will make you miserable if

In this video we’re going to talk about effective meetings best practices, so that every single meeting you hold is useful, productive, and people actually do what they commit to during the meeting.So. Let’s

Today we’re going to go over what is a SWOT analysis, how to use a swot analysis to formulate strategies using the TOWS matrix, how to use a swot analysis in strategic planning, and

I’m going to tell you right now that if your approach to writing a project proposal consists of looking for a generic template online, filling it in, sending it, and hoping that you’ll get

Today we're going to address why, and how to test your marketing messages.Because to be able to sell properly, you need to build your product or service’s value communication strategy on a solid basis,

I’m going to tell you right now that unlike what many supposed to be marketing gurus recommend this days (often while trying to sell you a miracle program that will allow you to build

As said in a previous post, if we want to get solid results from market research that we can use to build a product that has more chances of being successful, we need to

There are several reasons why testing your value messages and overall value story is important. The obvious one, of course, is value selling. We must get the value messages and overall value story of

Our goal with this desk market research for a new product is to get a first understanding of what it would take for a new product to succeed. And by success, as always, I

A very common question among service providers is: “How much should I charge per hour?” Or per day? or per whichever unit they sell their services for.Evidently, I don’t know you or your business,