Today we’re going to go over what is a SWOT analysis, how to use a swot analysis to formulate strategies using the TOWS matrix, how to use a
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Pricing services: how to calculate your minimum sustainable price
A very common question among service providers is: “How much should I charge per hour?” Or per day? or per whichever unit they sell their services for.Evidently, I
Should you charge for shipping? (a quick but powerful analysis)
If you are offering free shipping, or at least considering offering free shipping, and have never sat down to calculate the impact of that offer on your profits,
Break-even point analysis: what it is, and why you must do it for your business
A break-even analysis consists of calculating how many units of a product you need to sell at a given price, to cover all your costs.In other words, it
Contribution margin per unit: possibly the most important number in your business
The contribution margin is one of the most important numbers in your business, and one that you should always take into account when making any type of product-related
Cost structure: what is it, and what are the different types of costs?
In this post we’re going to cover a foundational aspect of cost analysis: the cost structure, and the different types of costs. Boring as it may sound, it’s