The point of a good pricing strategy is to increase how much people are willing to pay for your products or services. Not to figure out how much
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Market penetration pricing strategy: what is it, advantages, and potential pitfalls
In this post we’re going to go over the market penetration pricing strategy. We’ll see what it is, under which circumstances it can be a helpful tool to
Good-better-best pricing ladder: how to use price tiers to increase sales
If you’ve read my post about the 5 product development mistakes that people don’t know they’re making, you have seen why not having product tiers can hurt your
Premium pricing strategy: should you be charging premium prices?
When I talk about premium prices, I’m referring to a price that is higher than what is considered to be the “normal”, or the average price for a
Value-based pricing strategies: What sets the limit to what you can charge
As mentioned in my last post about the secrets to selling high priced products or services, you can only sell a high-priced product or service if you don’t
3 reasons why you shouldn’t be afraid of charging premium prices
As mentioned in my last video about the 5 counterintuitive but widespread product development mistakes, today I’ll go over some reasons why we shouldn’t be afraid of charging
Product bundling pricing strategy to increase sales
In today’s post we'll go over a product bundling pricing strategy. We’ll see what it’s all about when it comes to pricing strategy (and no, it’s not just
Optimal price: why “better erring on the high side” is wrong
If you’re interested in pricing and have done some research on the subject, you’ve probably come across the “you better err on the high side” advice. Although in most
Cutting prices: the impact of discounts and price slashing on profits
Are you considering offering discounts to customers to boost sales? Or even cutting prices permanently? If you are, you need to read this, because you may be killing
Pricing methods: cost-plus pricing, competitive pricing, and value based pricing. Which is best?
In today’s post, we’re going to go over the three price-setting methodologies: cost-based pricing, competitor-based pricing, and value-based pricing. We’ll see what each one of them is, what