5 counterintuitive but widespread product development mistakes

If you’ve seen my last video about how having a lot of product options can actually decrease the chances that you make a sale instead of increasing them,

Read More

Choice paralysis by overload: the surprising impact of offering a lot of options to customers

Intuitively we tend to assume that the more variety of products we offer, the higher the chances that our customers will find the one that matches their needs

Read More

The revenue maximization triangle (or value triangle)

We all know that a very effective way to increase our profits, is on one hand to be able to sell more units of or products or services,

Read More

Feature selection: how overdelivering can ruin your product

In my last post about the 5 questions you must ask to price a product, I mentioned that sometimes you can add too many features to your product,

Read More