Find Your Perfect Coaching Niche

And create packages that sell like hotcakes.

Find Your Perfect Coaching Niche is a program to help you identifying your ideal target market and creating coaching packages that your target clients can’t wait to buy at a profitable price, so that you can build a thriving, profitable, booked-out coaching business

When it comes to defining who they want to work with, many coaches will pick a demographic add a couple of random adjectives to it, to make sure that they select a niche (as marketing experts say they should) and call it a day.

And these coaches are the ones already ahead of the curve. Most don’t even try to define who their ideal clients would be at all, leading them to never finding what they’re not looking for to begin with. 

But that's a problem.

The problem with that method for selecting a niche (or lack thereof), is that it completely ignores the required characteristics that any target market must have to sustain a profitable business.

Because the sad truth is, that if you don’t start by selecting a target market that has the potential to sustain a profitable coaching business, you won’t be able to build the business that you dream of building. 

It does not matter...

  • How good you are as a coach
  • How much you invest in marketing yourself and your business
  • How consistent you are at trying to find new leads
  • How much you hustle in general

You won’t succeed in a bad market

So, before you invest your limited resources (both time and/or money) into trying to pursue a coaching business idea that will never get you anywhere, I would suggest you take a step back, and put some effort into making sure that you strategically select a market that has the potential to sustain the business that you dream of building.

If you fail to do that, no amount of promotional efforts can help you.

Just as you cannot sell fax machines or photo film to the masses these days, no matter how much you promote them, you cannot build a coaching business in a market that does not exist, and that has no potential to grow.

That’s why I’d encourage you to really be strategic when you select your market (or niche), and what services you will offer to that market.

Because right now you may be…

  • Struggling to sign clients, or even to find prospects.
  • Unable to charge the amount you need to charge for your business to be sustainable.
  • Wondering if you’re ever going to be able to make this business work.
  • Watching others succeed as coaches, sometimes even though they aren’t half as good as you are as a coach, while you seem to be stuck for some mysterious, unfair reason.
  • Wondering why this is so hard for you, why prospective clients keep saying no, why you keep getting ghosted, or even why people only seem interested in your services if you offer them for free.

But you don't have to go through that.

Have you ever wished...

  • That you had your calendar fully booked with dream clients.
  • That you could easily find prospective clients who are desperate to work with you.
  • That you were able to charge the premium prices that you know other, successful coaches are charging.
  • That you were able to finally grow a profitable, thriving coaching business, that allows you to have the lifestyle that you dream of having.

If so, this program can help you figuring out:

  • The 7 characteristics to look for in a coaching niche to make sure that it can sustain a profitable business.
  • Why you should (or shouldn’t) niche down further, and if so, how.
  • What two requirements a coaching package must meet to be worth a premium price.
  • How to put together a coaching package that your ideal clients cannot wait to buy from you.
  • What should be your main marketing messages to make sure that you have a line of clients waiting to have a chance to work with you.

What's included:

Module 1

Why it’s crucial to select a good market to sell to.

Module 2

Explore coaching services that you might offer (in case you don’t have a well-defined idea yet).

The 4 real reasons why businesses may want to target niches (vs. targeting broader markets).

Why you must serve a well-defined client profile (niche or not).

Module 3

Why you must charge premium prices for your services.

The 2 requirements coaching services must meet for people to be willing to pay premium prices for them.

Module 4

The 7 characteristics that a coaching market must have to sustain a profitable business.

How to assess whether you should monetize your expertise through coaching, or you should opt for a lower ticket offer instead (e.g., a course or a membership).

Module 5

How to define the content of your coaching package, so that dream clients want to buy it.

How to structure your coaching package.

Why you may want to have downsells available, and what to offer as a downsell.

Why you must understand the purchasing process, and what exactly you must know about it.

Module 6

How to use market research to validate the market you’re considering targeting.

How to use market research to validate the services that you intend to offer.

How to use market research to fine-tune your offerings.

How to collect stellar testimonials and feedback.

When to incorporate feedback, and when to ignore it (yes, sometimes you should ignore it).

Module 1

Why it’s crucial to select a good market to sell to.

Module 2

Explore coaching services that you might offer (in case you don’t have a well-defined idea yet).

The 4 real reasons why businesses may want to target niches (vs. targeting broader markets).

Why you must serve a well-defined client profile (niche or not).

Module 3

Why you must charge premium prices for your services.

The 2 requirements coaching services must meet for people to be willing to pay premium prices for them.

Module 4

The 7 characteristics that a coaching market must have to sustain a profitable business.

How to assess whether you should monetize your expertise through coaching, or you should opt for a lower ticket offer instead (e.g., a course or a membership).

Module 5

How to define the content of your coaching package, so that dream clients want to buy it.

How to structure your coaching package.

Why you may want to have downsells available, and what to offer as a downsell.

Why you must understand the purchasing process, and what exactly you must know about it.

Module 6

How to use market research to validate the market you’re considering targeting.

How to use market research to validate the services that you intend to offer.

How to use market research to fine-tune your offerings.

How to collect stellar testimonials and feedback.

When to incorporate feedback, and when to ignore it (yes, sometimes you should ignore it).

You can take a look at the course curriculum for more details:

Course Curriculum

Introduction

  • Why market selection matters most   (5:13)

Who do you want to serve?

  • What would really make you happy?   (12:46)
  • What is a niche? The rationale for niching down   (24:31)
  • Why you must be clear regarding who you want to serve   (5:54)
  • The elevator speech   (3:43)

What are people willing to pay for?

  • Why you must charge premium prices   (9:24)
  • What do people pay premiums for?   (26:14)

Selecting a profitable niche

  • The 7 pillars of a profitable coaching niche   (27:53)
  • Is coaching the way to go?   (17:29)
  • Third-party sponsors   (18:27)

Creating dream packages

  • The coaching package content  (15:44)
  • Designing your package(s)   (24:23)
  • Could you charge for results?   (8:13)
  • Downsells   (13:55)
  • Understanding the buying process   (12:23)
  • HR and purchasing departments   (8:38)

Market research

  • The goals of market research   (15:40)
  • Market research methods   (27:53)
  • Market research to validate market   (26:31)
  • Market research to validate coaching service   (19:03)
  • Confirming and fine-tuning with beta clients   (26:10)
  • Asking for testimonials the right way   (8:27)
  • Incorporating feedback (?)   (10:02)

This program is for you if:

  • You’re struggling to define who your target clients should be, or what services you should offer them, so that they line up to work with you.
  • You’re having doubts regarding how niche or how broad you should go when you select your target client profile.
  • You want a more strategic approach to selecting your target market than just choosing a random demographic.
  • You want to know what your dream clients would be ready to pay premium prices for.

This program is not for you if:

  • You know that you have already identified your profitable coaching niche.
  • You’ve already put together a coaching package that your dream clients can’t wait to buy at your target price.
  • You’re not willing to do the work independently. This is a course, not a consulting project nor a coaching package.
  • You’d rather keep bumping your head as you try to figure things out alone, instead of trusting my almost 2 decades of business experience.

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Frequently Asked Questions

Are you a certified coach?

No. I never studied to be a coach, I studied business. I completed a management degree at the Católica Lisbon School of Business and Economics (2003), and a full-time MBA at IESE Business School in Barcelona (2009).

The knowledge I share in my courses is a result of my business education, extensive reading, and experience gained through my work in business planning and analysis at multinationals Siemens and Novartis, strategic marketing consulting at Simon-Kucher & Partners, and running my own small business.

Why should I trust you instead of a certified coach?

Well, if what you’re looking for is advice on how to coach, you shouldn’t. You’ll be able to find other instructors more qualified to do that.

What I’m qualified to help with, is the business side of your coaching business. I’m definitely not your best option when it comes to learning how to coach. What I’m good at, is creating a successful business and marketing strategy. 

To be clear, please note that I’m not promising to help you defining how you will coach your clients. What I will help you with, is becoming a better business owner, by helping you identify who your ideal target clients are, and what your coaching package should include to be highly desired by them.

I’ll help you put together a session plan and its content, but I won’t help you figuring out how you will actually coach anyone. Teaching you how to become a better coach is outside my scope of expertise.

When will have access to the course contents?

Immediately after you purchase.

For how long will I have access to the program?

Forever.

Will you help me completing the work?

I’m afraid not; the course is priced assuming that you will work independently. You may ask clarification questions in the course’s comments section, but there’s no coaching or consulting component included.

What if the course doesn’t work for me, or it isn’t what I expected?

I want all my students to be happy with the course. If you’re not satisfied with your purchase, you can ask for a no-questions-asked refund for the first 30 days of joining.

To recap, this program will help you:

Defining your ideal client profile, keeping potential profitability in mind (if you want to build a thriving business, a client profile is only ideal if it is profitable).

Getting clear on whether you should niche down further, or the opposite, broaden your target market.

Understanding what really makes a coaching service worthy of paying premium prices for.

Defining what services you should offer your ideal clients, so that they cannot wait to work with you.

Figuring out your key marketing messages to successfully sell your program.

Not taking action may cost you

  • Having to find your ideal client profile through trial and error, possibly wasting months (if not years) of hard work, with no results to show for it.
  • Creating offers that nobody, or very few people want to buy from you, forcing you to permanently keep searching for new leads that you’re unable to sell anything to.
  • Possibly never understanding why you see others succeeding as coaches, while you remain stuck, despite knowing that you’re a good coach, and and that you could add tons of value to your clients’ lives (if only people became clients).
  • Possibly never understanding why other coaches are able to sell their services for premium prices, while people only seem to be interested in working with you for free (or almost).

Why should you enroll today?

Enroll now, and stop spinning your wheels, struggling to find new leads, who once found, don’t seem to be in the least interested in buying your services for the prices that you need to charge if your business is ever going to be successful.

30 Days Money Back Guarantee

I want my students to be happy with their purchases.

If for any reason you’re not happy with yours, feel free to request a no-questions-asked refund within the first 30 days of your purchase.

No catch. No need to show proof that you’ve completed 6 months of work in those 30 days, nor do any sort of ritual dance under a full moon. Just ask for a refund, and you’ll get your money back.

Disclaimer: Nothing on this page, website, or course is a promise of guaranteed results. All the materials shared are provided for information purposes only, and your results may differ depending on a multitude of factors. Any statements related to income are examples of what may be possible, but it’s not possible to make guarantees regarding results. All business activities entail risks, and no action should be taken solely based on the information published in this course or website. The publisher is not responsible for your sales, income, or any other performance as a result of the actions you take based upon the information provide on this course, or on the publisher's website. The publisher is not entering into any kind of practitioner/client relationship with course buyers or website visitors.

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