Find Your Perfect Coaching Niche
And create packages that sell like hotcakes.
Find Your Perfect Coaching Niche is a program to help you identifying your ideal target market and creating coaching packages that your target clients can’t wait to buy at a profitable price, so that you can build a thriving, profitable, booked-out coaching business.
When it comes to defining who they want to work with, many coaches will pick a demographic add a couple of random adjectives to it, to make sure that they select a niche (as marketing experts say they should) and call it a day.
And these coaches are the ones already ahead of the curve. Most don’t even try to define who their ideal clients would be at all, leading them to never finding what they’re not looking for to begin with.
But that's a problem.
The problem with that method for selecting a niche (or lack thereof), is that it completely ignores the required characteristics that any target market must have to sustain a profitable business.
Because the sad truth is, that if you don’t start by selecting a target market that has the potential to sustain a profitable coaching business, you won’t be able to build the business that you dream of building.
It does not matter...
You won’t succeed in a bad market
So, before you invest your limited resources (both time and/or money) into trying to pursue a coaching business idea that will never get you anywhere, I would suggest you take a step back, and put some effort into making sure that you strategically select a market that has the potential to sustain the business that you dream of building.
If you fail to do that, no amount of promotional efforts can help you.
Just as you cannot sell fax machines or photo film to the masses these days, no matter how much you promote them, you cannot build a coaching business in a market that does not exist, and that has no potential to grow.
That’s why I’d encourage you to really be strategic when you select your market (or niche), and what services you will offer to that market.
Because right now you may be…
But you don't have to go through that.
Have you ever wished...
If so, this program can help you figuring out:
What's included:
 Module 1Why it’s crucial to select a good market to sell to. |  Module 2Explore coaching services that you might offer (in case you don’t have a well-defined idea yet). The 4 real reasons why businesses may want to target niches (vs. targeting broader markets). Why you must serve a well-defined client profile (niche or not). |  Module 3Why you must charge premium prices for your services. The 2 requirements coaching services must meet for people to be willing to pay premium prices for them. |
 Module 4The 7 characteristics that a coaching market must have to sustain a profitable business. How to assess whether you should monetize your expertise through coaching, or you should opt for a lower ticket offer instead (e.g., a course or a membership). |  Module 5How to define the content of your coaching package, so that dream clients want to buy it. How to structure your coaching package. Why you may want to have downsells available, and what to offer as a downsell. Why you must understand the purchasing process, and what exactly you must know about it. |  Module 6How to use market research to validate the market you’re considering targeting. How to use market research to validate the services that you intend to offer. How to use market research to fine-tune your offerings. How to collect stellar testimonials and feedback. When to incorporate feedback, and when to ignore it (yes, sometimes you should ignore it). |
Module 1Why it’s crucial to select a good market to sell to. |
Module 2Explore coaching services that you might offer (in case you don’t have a well-defined idea yet). The 4 real reasons why businesses may want to target niches (vs. targeting broader markets). Why you must serve a well-defined client profile (niche or not). |
Module 3Why you must charge premium prices for your services. The 2 requirements coaching services must meet for people to be willing to pay premium prices for them. |
Module 4The 7 characteristics that a coaching market must have to sustain a profitable business. How to assess whether you should monetize your expertise through coaching, or you should opt for a lower ticket offer instead (e.g., a course or a membership). |
Module 5How to define the content of your coaching package, so that dream clients want to buy it. How to structure your coaching package. Why you may want to have downsells available, and what to offer as a downsell. Why you must understand the purchasing process, and what exactly you must know about it. |
Module 6How to use market research to validate the market you’re considering targeting. How to use market research to validate the services that you intend to offer. How to use market research to fine-tune your offerings. How to collect stellar testimonials and feedback. When to incorporate feedback, and when to ignore it (yes, sometimes you should ignore it). |
You can take a look at the course curriculum for more details:
Course Curriculum
Introduction |
Who do you want to serve? |
What are people willing to pay for? |
Selecting a profitable niche |
Creating dream packages |
Market research |
This program is for you if:
This program is not for you if:
red
Frequently Asked Questions
No. I never studied to be a coach, I studied business. I completed a management degree at the Católica Lisbon School of Business and Economics (2003), and a full-time MBA at IESE Business School in Barcelona (2009).
The knowledge I share in my courses is a result of my business education, extensive reading, and experience gained through my work in business planning and analysis at multinationals Siemens and Novartis, strategic marketing consulting at Simon-Kucher & Partners, and running my own small business.
Well, if what you’re looking for is advice on how to coach, you shouldn’t. You’ll be able to find other instructors more qualified to do that.
What I’m qualified to help with, is the business side of your coaching business. I’m definitely not your best option when it comes to learning how to coach. What I’m good at, is creating a successful business and marketing strategy.
To be clear, please note that I’m not promising to help you defining how you will coach your clients. What I will help you with, is becoming a better business owner, by helping you identify who your ideal target clients are, and what your coaching package should include to be highly desired by them.
I’ll help you put together a session plan and its content, but I won’t help you figuring out how you will actually coach anyone. Teaching you how to become a better coach is outside my scope of expertise.
Immediately after you purchase.
Forever.
I’m afraid not; the course is priced assuming that you will work independently. You may ask clarification questions in the course’s comments section, but there’s no coaching or consulting component included.
I want all my students to be happy with the course. If you’re not satisfied with your purchase, you can ask for a no-questions-asked refund for the first 30 days of joining.
To recap, this program will help you:
Defining your ideal client profile, keeping potential profitability in mind (if you want to build a thriving business, a client profile is only ideal if it is profitable).
Getting clear on whether you should niche down further, or the opposite, broaden your target market.
Understanding what really makes a coaching service worthy of paying premium prices for.
Defining what services you should offer your ideal clients, so that they cannot wait to work with you.
Figuring out your key marketing messages to successfully sell your program.
Not taking action may cost you
Why should you enroll today?
Enroll now, and stop spinning your wheels, struggling to find new leads, who once found, don’t seem to be in the least interested in buying your services for the prices that you need to charge if your business is ever going to be successful.
30 Days Money Back Guarantee
I want my students to be happy with their purchases.
If for any reason you’re not happy with yours, feel free to request a no-questions-asked refund within the first 30 days of your purchase.
No catch. No need to show proof that you’ve completed 6 months of work in those 30 days, nor do any sort of ritual dance under a full moon. Just ask for a refund, and you’ll get your money back.
Disclaimer: Nothing on this page, website, or course is a promise of guaranteed results. All the materials shared are provided for information purposes only, and your results may differ depending on a multitude of factors. Any statements related to income are examples of what may be possible, but it’s not possible to make guarantees regarding results. All business activities entail risks, and no action should be taken solely based on the information published in this course or website. The publisher is not responsible for your sales, income, or any other performance as a result of the actions you take based upon the information provide on this course, or on the publisher's website. The publisher is not entering into any kind of practitioner/client relationship with course buyers or website visitors.
Note: After pressing the “Enroll in course” button, you will be redirected to Teachable.com. Teachable’s terms of use and privacy policy will be applicable.