Market research

Start here: Market research fundamentals

Market research: what you must know to prevent new product failure (it’s more than you think)

As we all know, a lot of products fail. Some say that the product failure rate is between 35% and 50%*, while others that it can be as high as 95%**.The fact is that there isn’t one good method to measure overall ...

There are two different types of market research when it comes to information origin: there is primary research, and secondary research. In this post we'll see what they are, their benefits, ...

In this post we’ll go over quantitative vs. qualitative research; we’ll see what they are, the differences between them, and when to use each.To begin, let’s take a look at qualitative research.What ...

More on market research: