If the reaction you’re getting to your price tag right now is: ”That price is too high, there’s no way in hell”, and you want to change the reaction to “That’s a lot of money, but worth it”, this post is for ...
Marketing & Sales
In my previous post about why you shouldn’t be afraid of charging premium prices (on the contrary, in some situations you must), I mentioned that there is a catch to being ...
More on value communication: