Value communication



Your price is too high sales objection (4-step value communication strategy to handle it)

If the reaction you’re getting to your price tag right now is: ”That price is too high, there’s no way in hell”, and you want to change the reaction to “That’s a lot of money, but worth it”, this post is for ...

In my previous post about why you shouldn’t be afraid of charging premium prices (on the contrary, in some situations you must), I mentioned that there is a catch to being ...

More on value communication: