Value Creation

Start here: value creation fundamentals

If you’ve seen my last video about how having a lot of product options can actually decrease the chances that you make a sale instead of increasing them, you may have ...

In my last post about the 5 questions you must ask to price a product, I mentioned that sometimes you can add too many features to your product, resulting in a ...

Once the basics are clear, it's time to build your own value creation strategy

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