Value creation

Start here: value creation fundamentals

The revenue maximization triangle (or value triangle)

We all know that a very effective way to increase our profits, is on one hand to be able to sell more units of or products or services, and on the other, to charge more per unit.But that’s easier said than done, ...

If you’ve seen my last video about how having a lot of product options can actually decrease the chances that you make a sale instead of increasing them, you may have ...

In my last post about the 5 questions you must ask to price a product, I mentioned that sometimes you can add too many features to your product, resulting in a ...

Once the basics are clear, it's time to build your own value creation strategy