I help entrepreneurs increase the profits through strategic product and service development and marketing messaging.

If you're going to put all your energy into steaming ahead at 100mph, first make sure that you're going in the right direction.

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If you're looking for information intentionally structured to achieve a specific goal.

Blog archive

If you're looking for free resources organized by subject. Not as structured as courses, but still helpful to achieve more straightforward outcomes, I hope.

Free resources

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About me

Hi! I'm Andrea, and I specialise in incorporating business strategy and market research into product development.

To help entrepreneurs developing the products that target customers want to buy at a profitable price, I use the knowledge I got from my formal business education, as well as from extensive reading, and the experience gained through my work in business planning and analysis at large multinationals, in strategic marketing consulting, and in running my own small business. 

Latest on the blog

In this post we’re going to talk about tips for project scope creep management, so that you can put a stop to the sleep deprivation and poor profitability that will make you miserable if

Project scope creep: tips to handle project creep (or prevent it)

In this video we’re going to talk about effective meetings best practices, so that every single meeting you hold is useful, productive, and people actually do what they commit to during the meeting.So. Let’s

Effective meetings best practices: 8 tips for successful business meetings

Today we’re going to go over what is a SWOT analysis, how to use a swot analysis to formulate strategies using the TOWS matrix, how to use a swot analysis in strategic planning, and

SWOT vs. TOWS matrix in strategic management and planning